10 Reasons Why Steve Jobs Doesn't Feel Proud of Apple Anymore

-By Vaibhav Kaushal

Steve jobs hates apple

Apple is Steve and Steve is Apple. Things as such have been said numerous times before and after Steve Jobs died. Come today, Apple is heading into a direction most users didn't want it to and Jobs probably is crying in heaven if not getting angry at the people who run it now. If someone foretold “Without Steve, Apple will collapse”, he must be getting surer about that every single day that passes.

AFD (Apple’s Flatamania Disorder)

It was Microsoft first. “Hey, we don’t have designers good enough to do anything like Apple”, they’d probably thought! “So let’s press out all those gradients and good looking stuff and make it all flat. We’ll tell people it’s the new trend and we’ll sell it off to the Chinese and Indians.” And even Google got inspired. So the almost-bearable looking Android OS was transfigured to something downright ugly. The problem was when Apple followed suit. Apple always stood for ‘different’. iOS 7 was a black patch on that identity.

iPhone’s got a sister

The grand wizard who loved white, once said Apple does not make 2nd grade products and that is why they do not make multiple models of iPhone. Someone from the fruit company went, “Now that the aristocrat is gone, we can really screw this company up the way we choose to.”

They fired His man

Steve must have fired quite a number of people himself. So much so that he was quite famous for it. But he sure-as-heaven, would not have liked a guy he placed on a high position like iOS Software Chief (and left him there for a long time) getting fired.

People, clueless, Keynotes

Repeating the same sentence again and again during keynotes was something Steve did and everyone knew this. His favourite sentence was “It’s incredible”, probably. The difference today is – people who give keynotes now have no idea where to place those repetitions. And why the heaven, are there 10 people talking in one keynote session? He must’ve pondered over it himself “Where are you going?” every time the current CEO walks away from the stage.

Apple’s got richy-rich

Apple, though not as aggressive as Oracle has been a good acquirer too. But why are they filing patents for almost every silly thing they do and are burning cash in buying social analytics companies. Apple is about products, right? Steve jobs once said – “We do what we are best at”. When did Apple enter the social media market anyway?

Asthetics, my ‘F’oot

“Products that make sense” is what makes Apple the trendsetter. What do patents related to foldable displays and wearable watches have to do with Apple? Do they make much sense except for being cool (for some) and stupid (for most) shows?

‘Color’ is the word

What about colors? Our Stevie loved black and white so much that almost all products from Apple came in only those two colors. He is said to have hung up all Black-n-White images around his house. Though Apple says the ‘C’ in iPhone 5C stands for ‘Color’, making colourful phones for the sake of competition makes that ‘C’ look like it stands for ‘Cheap’. At least going by the standards of Apple.

Sshhh, it’s a secret, don’t tell anyone

It never happened when the bald-by-choice person was alive. His sorcery controlled every move in a way that no images surfaced the Internet for the products that were not yet launched. Not only this, no one knew (or at least talked about) that apple can read your data or can let government spy on you. In most cases there would be no pictures about upcoming products on the Internet. And you and I, both know that’s changed since.

Apple Maps

Apple Maps was approved while Steve was alive. So say many, but it came in after Sweet Steve passed away. And it has been more than a year since it was launched. Out on stage as a disaster from a company (which could possibly have made its name a synonym of perfection in the Oxford dictionary), we present Apple Maps, the third grade product of the millennium. Well, it all began there.

Cannot innovate my ass

That was what one of the top executives of Apple had to say as a reply to a statement by Steve Wozniak, one of the two wheels which made Apple cover distances. Steve insulted competition on stage and ads frequently but he never said something against his own pal or ex-employees. Disrespect to a huge chunk of the Apple he loved sure would have upset him!

Steve grew that apple from the seed to the fruit and it was him probably who took ‘that bite’ out of it for he had every right. Mind saving the rest of apple, Apple?

“If Apple becomes a place where computers are a commodity item, where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, I’ll feel I have lost Apple. But if I’m a million miles away, and all those people still feel those things … then I will feel that my genes are still there.” – Steve Jobs

Posted on Dec 22, 2013 04:45 PM
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